Case Study

Conveying Complex Content in an Easy-to-Understand Manner

The course content was extensive and complex and needed to be presented in a way that was understandable to a broad audience. At the same time, the presentation was to be designed so that regular updates could be easily implemented.

Despite these requirements, the training should be engaging, motivating, and—in keeping with the topics of influencer marketing and content creation—entertaining and attention-grabbing.

Solution: The design closely follows Beiersdorf’s corporate identity (CI) as well as the layout of the handbook. This increases brand recognition and makes it easier to connect the handbook’s content with the training. The content is supplemented by numerous video examples. Three specially produced videos provide a motivating introduction and spark interest in the training content. The editing, pace, and presentation are deliberately modeled after typical influencer formats.

Motivational Learning

The training uses numerous real-life examples to convey the material in a tangible and practical way. The knowledge assessments also draw on specific examples, thereby promoting the direct application of what has been learned.

The custom-produced intro videos serve as a special hook and provide a motivating introduction to the training content. In addition, the overall visual style is consistently centered on the theme of “smartphones,” thereby reinforcing the content’s connection to influencer marketing and content creation.

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Successfully used around the world

The e-learning program is regularly used by both internal and external participants. Participant numbers are tracked continuously and show a steadily growing interest in continuing education in the field of influencer marketing.

The platform is used by global teams, regional units, and numerous local market teams around the world. This demonstrates that the content is internationally relevant and accessible to a variety of target audiences. The e-learning platform offers a valuable introduction and a flexible learning option, particularly for those new to influencer marketing and for individuals who wish to deepen their existing knowledge.

The e-learning course is often used to supplement the Influencer Marketing Handbook, as it presents the content in a clear and practical way through visual elements and interactive formats.

Positive feedback confirms learning success

The e-learning program has been very well received and has received consistently positive feedback from both internal and external participants.

The high level of acceptance shows that the format is a valuable addition to existing learning materials and conveys complex content in a way that is both understandable and engaging.

The positive feedback and strong interest in the topic of influencer marketing have led to the addition of practical, in-house workshops designed to explore specific topics in greater depth.

The combination of the handbook, e-learning, and workshops enables a holistic approach to learning, ranging from teaching the fundamentals to practical application in everyday work.

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